Online marketing is the process of increasing your web profile on the internet.
Green Amber will develop your website and also help you to market your business online, providing a marketing strategy tailored to your business.
There are various methods to promote yourself online and we can work with you to develop your personal online marketing plan.
Here are a few examples:
- Search Engine Optimisation
- Paid Methods
- Social Media
- Email Marketing Campaigns
WHAT IS SEO Search Engine Optimisation is the process of getting your website listed higher on search engines, so that when a person is searching on the web for a particular product or service using keywords or phrases, your site is listed and found.
Good SEO involves:
Building a good quality site – a web site built to the latest web standards, which is easily read and indexed by search engines.
Good quality content – This means the physical content on the pages you view and the content in the code of your page, your page title, keywords and page description.
Links – Google ranks your site by the frequency and placement of keywords and phrases on your site and also the amount of good links from other sites.
PAID METHODS Directories – using good quality directory websites to include your site and web address, letting them take care of your optimisation from their site to your site.The greater the links to your site, the higher you get ranked.
Some directories offer a free listing – as long as they’re a good directory and they include your web link, this is a good option too.
Google Adwords – Pay per click advertising (the advertisements that appear in the google search engine to the top or the right of the page) is a good option for managing, budgeting and tracking an online advertisement campaign. Simply put, you set up an adword account, (small set up fee), choose specific phrases or keywords you want to be found for, get a price per click for those keywords, set your budget by day, week or month and you will only pay for the amount of click throughs on those words.
SOCIAL MEDIASocial media, such as facebook, linkedin, twitter, forums, blogs and other methods are becoming as important as your web site for getting your message out to as many interested people as possible.
They allow you to personalise your business profile, engage with people and give you the opportunity to communicate with your public.
This is also a good way to get feedback on your products or services, which is key to improving your business.
Email marketing only works if it’s not spam, (unsolicited email), which nobody wants to send or receive, because it will give a bad first impression of your business.
Green Amber have email marketing systems which will tell you how many people opened your mail, clicked on your links or unsubscribed from mail listing.